5 Top Tips for Creating the Perfect Business Brochure
Don’t make the mistake of thinking that you only need digital marketing. A professionally produced brochure is portable, easy to distribute, and a great way to reinforce your company’s reputation.
A well-designed business brochure will not only attract customers to your business, it also enables you to communicate with them about your products and services. Brochures can be displayed strategically in places where your potential customers hang out, handed out at trade shows and mailed directly. You can even put them on your website.
We know that producing a brochure can be daunting – particularly if you’re not a writer or designer. So, we’re here to help! Read on for 5 top tips on how to create the perfect business brochure.
Tip 1: Write for Your Audience, Not Yourself.
People often make the mistake of filling their brochure with details they find interesting. Remember, you’re writing for your audience, NOT yourself, so it’s essential you spend some time deciding who your ideal customer is and what makes them tick. What benefits are they looking to get from your products or services? What design and format will appeal to them and be most useful for them?
Tip 2: How Can You Best Represent Your Brand?
Marketing materials work best when they are consistent, making your brand easily recognisable. Not only should they include a clear logo and follow your brand colours and fonts, they should also represent the personality of your business. What is your brand personality? Are you fun? Serious? Aspirational? Reliable? How can you reflect this in your brochure? What sort of images illustrate your personality? Which words do your customers use?
Tip 3: Define Your Message Before You Design Your Brochure
Before you go down the rabbit hole of downloading images and playing with fonts, it’s essential you have defined your message clearly and succinctly. Not only will this ensure you stay on track and deliver a brochure that does what you want it to do, you’ll also find it easier to design if you’re clear about what you’re trying to say.
Tip 4: Be Sure to Include A Clear Call to Action
What do you want your customers to do once they have read your brochure? The most effective marketing materials include a clear CTA or Call To Action. “Sign up for our email list.” “Redeem this voucher in store.” “Contact us for a quote.” Be explicit about what your customers should do once they’ve read your brochure and make taking the next step easy for them.
Tip 5: Check Everything, And Check Again
It’s a good idea to ask someone else to proofread your brochure, because if you’re too close to it you might miss typos or mistakes. Make sure you’ve included all the relevant information. This will vary according to your business but could include: logo, contact info, details about how to make a purchase, payment methods, guarantees and warranties, details of shipping and returns, trademarks and disclaimers.
If you need further information about designing the perfect brochure, contact us to find out how we can help. We can offer advice about design plus a wide range of printing services. We look forward to helping you produce a brochure that makes a lasting and professional impression. See you soon!