Everything You Need for a Business Expo
Business expos and conventions are one of the most effective ways of advertising your brand and your business. Done well, a business expo can boost profits and increase your customer base.
A good convention or expo may give you the opportunity to:
- Make new connections
- Improve your brand’s image, reputation, and reach (the number of people who are aware of you)
- Keep an eye on the competition AND industry trends
- Get close to your customers; see and hear what their challenges are and the problems they’re looking to solve. Speaking to your clients face-to-face is the best way to work out what you’re doing right and identify new opportunities for growth.
To make the most of these opportunities, it’s essential that you have professional marketing materials.
We can help you by designing and producing banners, brochures, flyers, and business cards that make a great impression. We can also offer advice on the best materials to suit your business.
- Roll up banners draw attention to your stand. With big, easy-to-read words and a clear message and image, your stand is more likely to catch your potential customer’s eye. Roller banners may be big, but they’re also portable, making them the perfect on-the-move tool. We can also produce posters in various sizes.
- Sales brochures are the most informative method of advertising because they give depth and breadth to what you’re offering. If you want to provide detail about your goods and services, brochures are a great solution.
- Flyers are a tried and tested method of marketing. They are easy to distribute and economical to produce, a useful way of spreading the word about your business.
Business cards make the best first impression. They are an easy way to make sure your potential customers have access to your contact information. If you can leave a stack with other people in your network, particularly in businesses that complement yours, they are a great way to get referrals.
Branded promotional giveaways. Everyone loves a free gift! Hand out freebies displaying your logo and branding and knowledge about your business will grow. Give-aways or prizes are also a great way to get your brand on social media – encourage people to post pictures with your hashtag!
- Promotional videos. Although we don’t produce videos in-house, we can connect you with experts who can.
To make the most of the opportunities presented by an expo or convention, it’s essential you make the best first impression with professionally designed and created marketing materials.
If you want to stand out from your competitors, we can help!
As well as providing professional printing services, we’re also experts in business marketing for large and small businesses throughout London.
We know how to create marketing materials that will attract new customers to your exhibition stand. We provide a bespoke service based on the needs of your business.