How to Design a Good Business Flyer
Flyers are one of the best ways to reach a big audience, and a clever flyer campaign can really bring in more clients, more money, and more profit.
But in order to properly profit from a business flyer campaign, especially in a big city like London, you need to make sure that your flyers are effective. In this article, we consider how to design a good business flyer.
First, it’s important to think about what you want your target market to do. Consider and create a clear goal. Do you want potential clients to visit your website? Pop into your shop? Enter a competition? Make sure your flyers have a clear and intelligent aim in mind.
In order to do this, you, of course, need to know who your target market is and where they live and breathe. Concentrate your flyer campaign around these people and where they spend their time.
When you’ve considered this, it’s time to move on to the design of your flyer:
Keep it brief
It’s essential to be clear and concise. Don’t waste time and space with unnecessary information. Use bullet points and short sentences. For this reason, it’s also important to make the font legible.
Highlight your contact info
People have short attention spans. If they’re interested but you haven’t made it easy for them to contact you, they might not bother getting in touch.
Keep it calm
Most flyers are overly ostentatious, with blatant sales pitches and annoying fonts. If you go understated, you’ll stand out for the right reasons.
Keep it humble and low-key with a good design. For the same reason, include white space… you don’t want your flyer to be too overbearing.
Think carefully about colour. Do you want your flyer to include bold, eye-catching colours or do you prefer a toned-down palette? Think about what your business is and what it does… then use a colour scheme which matches your vibe.
Have a snappy headline or title to be clear about what your flyer is and what it’s for. People want to receive a message immediately, and an effective headline does just that.
Include a couple of good, concise, relevant testimonials. A good review always goes a long way.
Proofread and again
Although this one seems obvious, so many flyers have spelling errors or nasty typos. Make sure you have plenty of people proofread your flyer to check for mistakes.
Good quality printing
It’s also essential to hire a company who knows what they’re doing. At SBS, we’ve been designing and printing good quality flyers for London businesses for many years. We know what works and what doesn’t, and we’ll work closely with you to deliver the bespoke flyer you want.