Our Guide to Brochure Design
What’s the best way to reach your customers?
If you want to make sure they have your contact details – a business card will do the trick.
If you’re hoping to entice them with an offer – a flyer or poster might work.
But if you want to provide depth and detail about your goods and services, a well-designed brochure could be the best way to communicate.
Brochures are an excellent marketing tool for a number of reasons.
- They’re by far the most informative method of advertising – useful when you want to provide your customers with more in-depth info
- Brochures are also easy to distribute. You can distribute them where your target market spends their time and money, meaning that you can really hone in on the people you’re keen to reach
How to Design an Effective Brochure
A brochure is only as good as its design. A quality brochure will reflect the professionalism and personality of your brand. Read on for top tips about how to design a business brochure that works.
Size and Layout
Think about the specifics of what you want. Don’t necessarily plump for normal A4; you can build a brochure with all sorts of shapes, sizes, and textures. There are a range of shapes and fold types to choose from. Which format will be easiest for your customers to handle and will suit the information best?
Consider your target market. Is the brochure for people on the go, or for leafing through while sitting in an office? A commuter, for example, won’t want to be handed something the size of an Argos catalogue when they’re walking down the street.
You also need to think about what style of brochure your target market will be interested in. A child’s brochure, for example, will be very different from one designed to appeal to people in business.
Consider the personality of your brand. Whatever you make must fit in with this personality. Make sure your brochure reflects what your business is and does. Have a solid theme that fits nicely together and is consistent with your branding.
What do you want people to do once they’re read your brochure? What’s its call to action? If the brochure isn’t trying to make your target market DO something (contact you for more information, make an appointment, book a test drive), it’s a waste of time.
Keep It Simple
Yes, make your brochure beautiful, but don’t over-complicate with too many fonts or busy pages.
Proofread, Proofread, Proofread
Get everyone you know to proofread it. You do NOT want to print a thousand copies of something with a spelling error.
Is It Printable?
You also need to make sure the design will look good when printed. Lots of brochure designs look great on a screen, but they’re not printable due to formatting restrictions.
Ask For Help!
We know the ins and outs of formatting so we can make sure you don’t slip up when designing your brand-new brochure.
We can also help with all other aspects of design and distribution. We’re London’s marketing experts and have helped many businesses increase their profits and customer base with top-quality brochures.
For business brochure printing and design in London, we’re here. Get in touch.