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The Essential Elements of Brochure Design

If you’re about to embark on the tricky task of designing a brand new brochure for your business, you are probably full of questions.

What should you be thinking about when designing that precious piece of marketing genius? How best to design it? Font? Size? Style? Format?

In this post, we’re going to help you answer some of those questions. To give your brochure the best chance of showcasing your products or services, these are the things you might want to consider before you start:

  1. What Do Your Customers Need?

What are they looking for? Highlight their wants and needs and consider how to design your brochure around these basics.

  1. Words Words Words

You need to make sure that the words in your brochure are more than just information – make your words catchy, interesting, simple and engaging.

  1. Pictures Are Essential!

Don’t use stereotypical images… invest in some unique, top-quality images to make your brochure stand out!

  1. Don’t use too many different fonts

Using too many different fonts can imply uncertainty. Instead, focus on clarity and consistency.

  1. Think about simplicity and functionality

Even though it’s important to make your brochure unique and unusual, you should also consider ease of use and ease of reading. No one wants to have to figure out how a brochure works before they can read it.

  1. Think about the materials you use

Glossy thick materials look very professional, but other materials look and feel more environmentally-friendly. What business image are you trying to convey?

  1. How do you want to display your brochure?

This can dictate the shape and style. Brochure display can make a big difference in whether someone decides to pick one up or not!

We know how to design a brochure… and if you need us, we’re happy to help you create something that works perfectly for you.

Pop in to one of our Greenwich print and art supplies shops for an informal chat about how we can help you.

Need more help? Give us a call on 020 8858 1226