Why Christmas Marketing is Important for Small Businesses
If you’re a small business, it’s often a good idea to take your cues from the colossal companies who know their stuff. When you’re marketing your business in London, it’s important to tap in to what larger companies are doing to get some ideas, even if you don’t have their marketing budget.
Prime players like John Lewis and Sainsbury’s have intelligently and intentionally carved out a reputation for making memorable and massive Christmas adverts every year.
Jolly shoppers look forward to Christmas adverts popping up, proving that Christmas business marketing hits a big audience and guarantees recognition.
At this time of year, it’s therefore good to craft your marketing around the festive fun… but you don’t need to make a big bumper advert like the prime players. There are lots of effective ways to build small Christmas quirks into your marketing and promote you and your name:
- Simple things like flyers, posters and leaflets with a Christmas feel can stick in people’s minds and make them smile. People are more receptive at Christmas time, so they’re more likely to pay attention to your promotional material. It can take a little while to make festive fixes to your advertising, but it’s absolutely worth the effort.
- This is a good time to experiment. Unusual approaches like gift cards, newsletters, calendars and decorations can all offer different advantages, and are much more likely to make an impact during the festive period.
- Decorate your place of work (if you’re a business that has one). A jolly shop means jolly customers!
- Christmas sales and discounts are a great way of attracting custom and can potentially lead to new long-standing customers.
- Christmastime is awash with cards. When a handwritten letter comes through your door, you’re much more likely to open it up. Tap into this by sending handwritten cards to all of your customers. Personalise it by adding their name to it, and you’re likely to charm them and attract their business. 99% of all handwritten envelopes are opened (compared to around 55% of printed envelopes).
- A ’12 Days of Christmas’ countdown can raise your profile immensely. Because a campaign like this is lengthy, versatile and varied, it can really make some noise and attract attention.
People of all descriptions love Christmas… so it’s always a good time to attract new customers who are in a merry mood. Marketing your business at Christmas, especially in a big city like London, is an excellent way to separate yourself from the rest of the pack.
At SBS Printing, we’re experts at helping you market you and your business. We design and produce flyers, brochures, leaflets, banners, business cards and more, and we work with our customers to produce bespoke items to help sell their wares.
If you’re looking for Christmas marketing for your London business, get in touch. We’ll help you to prosper from the festive fun.